Three tips for small businesses according to Mia Wedgbury, president and co-founder of High Road Communications, printed in today's The Globe & Mail (p.s. their full online access subscription is still rocking my world).
"You're growing fast."
Is your organization working on the right project at the right time? Then you might find yourself thrown into a white hot industry full of demand - and attention. Make sure you're ready to manage it.
"Your influence isn't recognized."
Are people talking about your industry and leaving out some of the facts? Step up and claim your place as an expert. Journalists will appreciate being able to get the full story.
"You're a victim of circumstance."
Happy to see a competitor take a dive for shady business practices? Don't be. That negative perception will likely be generalized to include you too. Careful planning will prepare you to set the record straight in a tough situation.
Read the full article here.
Monday, March 17, 2008
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