MRP 101 [OneDegree.ca]

My second guest post for OneDegree is up today! It'll look familiar to some of you as it's an expanded version of the MRP post from back in November. It caught their eye a long time ago but thanks to overzealous Gmail junk filters (usually a good thing), it took us a while to connect. The updated piece now includes a web 2.0 component to appeal to their regular readers.

The Media Relations Rating Points system (MRP) is being called a cost-effective, simple measurement that gives professionals apples-to-apples comparisons of Media Relations initiatives. By predetermining customized evaluation criteria (key messages, inclusion of photo, quote from spokesperson – what you want to hear and see in the media coverage) for each campaign, a simple point system then offers a direct rating out of ten to quantify your success. Over 300 users representing over 1300 clients have already incorporated the system into their practices.

What does all this mean? Well, let’s find out by evaluating my own media campaign. In November of 2007, I was a finalist in the CBC Radio Canada Writes competition. [Despite crashing and burning in the first round, I still maintain the rights to hold this over the heads of my peers until the end of time.] As such, I made numerous radio appearances and was interviewed for both local newspapers in Halifax, Nova Scotia. We’ll use my media coverage to illustrate how the MRP system works. Read on!

Check out the full column here.

Related:
No Ordinary Rollercoaster: OneDegree
MRP 101: Measuring for success
Are your personal photos ready for a national ad campaign?