My dear Slevy

I told you that the MSVU PR crew is the best! Here's more proof from another dear afterwork love-of-my-life, Sarah Levy, who was featured in the Halifax Chronicle Herald today:

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Good communications officers "need to be able to put on the shoes" of the people they are delivering a message to and anticipate their needs, be they visuals or sound bites for the media or charts and graphs for a business audience.

Ms. Levy bristles at the terms spin doctor and communications flack that the media use to describe her profession. She says while trying to portray a company or agency in the best possible light is one part of the job, that can always be done with a clear, truthful message.
"For me, the responsibility to present the truth is the same as it is for a journalist or a good leader. It’s never about trying to muddy the waters."

Click here for the full story.